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Trader Joe’s – my one and only!

I have been shopping at Trader Joe’s ever since I was introduced to their Cookie Butter (no really, it’s addicting).  Actually, I’ve eliminated shopping at regular grocery stores almost entirely. The experience at Trader Joe’s is like no other. Here are the top 5 reasons why I love Trader Joe’s over other grocery retail stores: 1. Simple…

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3 Ways to Connect with Millennials and Gen Z

How do you properly reach this Millennials and Generation Z through package design? Our answer is to be authentic and real! 1. Be Simple in Design A simple packaging design implies simplicity of the product inside, which in turn suggests an authentic product (i.e. not mass-produced). However, a plain white package can also appear dull or generic,…

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