PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

Trade-Offs in Indulgence Packaging

As 2019 begins and New Year’s resolutions are set, there is a lot of thought and conversation around indulgence. As we have enjoyed ourselves a little more than usual over the Christmas break, everyone is looking for a healthier start or at least some healthy alternatives to our usual ‘rewards.’  As consumers, snacking and treating…

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Why INSEAD’s Pierre Chandon says Less is More

Pierre Chandon is the L’Oreal-Chaired Professor of Marketing, Innovation, and Creativity at INSEAD, one of the world’s leading business schools. Pierre studies innovative food marketing solutions – particularly package and portion design – to improve consumer health and wellness, while preserving business growth and eating enjoyment. PRS IN VIVO is proud to have collaborated with…

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Trader Joe’s – my one and only!

I have been shopping at Trader Joe’s ever since I was introduced to their Cookie Butter (no really, it’s addicting).  Actually, I’ve eliminated shopping at regular grocery stores almost entirely. The experience at Trader Joe’s is like no other. Here are the top 5 reasons why I love Trader Joe’s over other grocery retail stores: 1. Simple…

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