PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

A Behavioural Guide to Winning with Holiday Packaging

Cue the crowds, we are now officially in the final run-up to the holidays. Stores are filling fast and the retail rush is tangible. CPG brands we see throughout the year are dressing up in their holiday packaging finery. In the madness of the busiest shopping month of the year, the holidays can pose challenges…

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The Proof Is In The Pudding

Mince pies and crackers in stores by mid-November can only mean one thing: the Christmas season is officially upon the UK! If there is one thing the UK is known for it’s their Christmas spirit. With tinselled jumpers and round the clock Christmas carols, it is also the one time of the year us British…

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St. Patrick’s Day Beer Preferences

Survey finds domestic beer is the preferred holiday beverage in the US  According to a recent study conducted by PRS IN VIVO, Americans prefer beer – and specifically domestic beer – as their alcoholic beverage of choice for St. Patrick’s Day. This is true across genders and age groups. Furthermore, the majority of consumers prefer…

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