PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

Looking to the East: The marriage of technology & behavioral science

As I travel back from the IIeX 2018 APAC summit in Bangkok, I wanted to share some themes that emerged, of which those of us more typically operating in consumer insights in the West might do well to take notice. IIeX always highlights the innovators driving the future of MRX, but this conference illuminated the…

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BVA Summer Sprint 2018: Innovation is at the Heart of Our Business

Here at PRS IN VIVO, we make innovation part of our DNA and everyone contributes. We are a company where everyone is encouraged to participate. Innovation takes experimentation and sometimes it requires investment that never materializes as an actual product but we learn, we validate, we improve, and then we bring new products to the…

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Monitor Your Customers’ Emotions & Engagement

In the world of marketing and surveys, the measurement of emotions is still the focus of much attention, and for good reason as emotions partly guide our decisions. While the rousing of emotions may facilitate buying decisions, it does not guarantee such decisions. Therefore, how and why should brands measure emotions? Article is featured in Survey…

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What Innovations Will Consumers Pay For?

At PRS IN VIVO, we’re often asked what “really matters” to shoppers.  Specifically, some marketers ask where they should focus their efforts, particularly tied to packaging and product innovation. Clearly, there’s no single answer, but across categories, we’ve seen that people consistently value the following functional benefits: Portability Packs that link to new usage occasions…

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