PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

Monitor Your Customers’ Emotions & Engagement

In the world of marketing and surveys, the measurement of emotions is still the focus of much attention, and for good reason as emotions partly guide our decisions. While the rousing of emotions may facilitate buying decisions, it does not guarantee such decisions. Therefore, how and why should brands measure emotions? Article is featured in Survey…

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What Innovations Will Consumers Pay For?

At PRS IN VIVO, we’re often asked what “really matters” to shoppers.  Specifically, some marketers ask where they should focus their efforts, particularly tied to packaging and product innovation. Clearly, there’s no single answer, but across categories, we’ve seen that people consistently value the following functional benefits: Portability Packs that link to new usage occasions…

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