PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

What Beauty Shoppers Say (and What They Do)

Presented by Andy Rushforth and Scott Young at the Beauty Trends & Innovation Conference on new insights from observation and behavioral economics. Contact us to schedule a meeting to learn more about these case studies. Download

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Courting Luxury Shoppers

In this article featured in Raconteur’s “Future of Packaging” issue, PRS IN VIVO discusses leveraging behavioural economics and semiotics to drive success. Download

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Courting Luxury Shoppers

In this article featured in BrandPackaging, Scott Young discusses how to successfully use behavioral economics and distinctive packaging to persuade this new generation of shoppers. Download

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