PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

Applying Behavioral Economics to “Re-Think” Shopper Insights

At the recent Executing Shopper Insights conference in London, Scott Young shared PRS IN VIVO’s perspective on how behavioral science can be applied to better understand and influence shoppers.  Scott’s presentation spoke to three key areas of opportunity: Shopper Journey   Behavioral science (and our own experience) tells us that most shopper journeys are driven by…

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Advertising vs. Shopper: The Different Roles of “Emotion”

Many marketers (and Insights agencies) approach packaging and shopper research from an advertising background and perspective.  However, the reality is that these are fundamentally different media – and there is risk in applying an advertising “mindset” (and methods/metrics) to shopper studies. Advertising is about implanting brand and product messages, which are to be recalled and…

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Courting Luxury Shoppers

In this article featured in BrandPackaging, Scott Young discusses how to successfully use behavioral economics and distinctive packaging to persuade this new generation of shoppers. Download

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Minor change, dramatic impact

How small ‘nudges’ can have a big effect on shoppers. Behavioral economics questions the underlying premise that people are inherently rational decision-makers. We apply these principles to actively influence consumer habits and shopper decisions. In this article, we’ll introduce the concept of “nudge marketing” and share some of what we’ve learned so far. Download

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Qualitative Research for the “System 1” Shopper

At PRS IN VIVO, we recognize that humans use two modes of thinking which govern their decision making process, and ultimately drive behavior.  This concept of ‘System 1 and System 2’ was introduced by Daniel Kahneman in 2011 in his book Thinking, Fast & Slow. No doubt, this concept also applies to shoppers as they…

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