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Research needs to marry the observation and documentation of consumer behavior, with proven technology, to capture and measure behavioral drivers and influences in environments that come closest to approximating “shopper reality”. Read the full article here as featured in Greenbook.
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Flexible, Technology Driven Solutions to Understand Shopper Behavior With over 45 years of unrivaled expertise in applying behavioral science to shopper research, PRS IN VIVO announces Next Generation In-Context Research, designed to build a better understanding of real shopper behavior, influence consumer choice, and drive real world business results. The Next Generation approach to in-context research is…
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I was reminded recently about a storybook I used to read to my son that got me thinking about the challenge for market research as we face 2019. It was the story of “Goldilocks and the Three Bears” – you know the one? A little girl wanders the forest, enters the home of a family…
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As brands expand and new products hit the market every day, store shelves are becoming increasingly crowded. The competition for brands and products to be seen on shelf is fierce, and the only way to win is with packaging design. The pressure to initially attract consumers is complicated by the need to communicate every detail…
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As 2019 begins and New Year’s resolutions are set, there is a lot of thought and conversation around indulgence. As we have enjoyed ourselves a little more than usual over the Christmas break, everyone is looking for a healthier start or at least some healthy alternatives to our usual ‘rewards.’ As consumers, snacking and treating…
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Cue the crowds, we are now officially in the final run-up to the holidays. Stores are filling fast and the retail rush is tangible. CPG brands we see throughout the year are dressing up in their holiday packaging finery. In the madness of the busiest shopping month of the year, the holidays can pose challenges…
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Innovation to Help Brands Make Faster & Better Packaging Decisions (Teaneck, NJ) Global shopper insights agency, PRS IN VIVO, announced today the release of their AI Pack Screening Model, which applies data mining, artificial intelligence and an expert review process to quickly screen new packaging concepts. This is the first of a portfolio of innovative…
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At PRS IN VIVO, we are often asked about “trends” in packaging and shopper marketing, since we see so many shoppers, packs and products each year. And while some trends come-and-go (and are better described as “fads”), here are three fundamental patterns worth noting and exploring: Authenticity While we are skeptical of broad generalizations, it is fair to…
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Insights teams are under growing pressure to save time and money. And amid shrinking budgets, there’s a natural tendency to look for shortcuts. But in the world of packaging, the reality is that enormous resources are spent on testing new designs that never go to market. With that thought in mind, here are 3 best…
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In this article featured in BrandPackaging, Scott Young discusses how to successfully use behavioral economics and distinctive packaging to persuade this new generation of shoppers. Download
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