PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

Webinar: Next Generation In-Context Research

Flexible, Technology Driven Solutions to Understand Shopper Behavior With over 45 years of unrivaled expertise in applying behavioral science to shopper research, PRS IN VIVO announces Next Generation In-Context Research, designed to build a better understanding of real shopper behavior, influence consumer choice, and drive real world business results. The Next Generation approach to in-context research is…

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Packaging The Brand For High-Stakes Competition

As brands expand and new products hit the market every day, store shelves are becoming increasingly crowded. The competition for brands and products to be seen on shelf is fierce, and the only way to win is with packaging design. The pressure to initially attract consumers is complicated by the need to communicate every detail…

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Trade-Offs in Indulgence Packaging

As 2019 begins and New Year’s resolutions are set, there is a lot of thought and conversation around indulgence. As we have enjoyed ourselves a little more than usual over the Christmas break, everyone is looking for a healthier start or at least some healthy alternatives to our usual ‘rewards.’  As consumers, snacking and treating…

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A Behavioural Guide to Winning with Holiday Packaging

Cue the crowds, we are now officially in the final run-up to the holidays. Stores are filling fast and the retail rush is tangible. CPG brands we see throughout the year are dressing up in their holiday packaging finery. In the madness of the busiest shopping month of the year, the holidays can pose challenges…

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Introducing the AI Pack Screening Model

Innovation to Help Brands Make Faster & Better Packaging Decisions (Teaneck, NJ)  Global shopper insights agency, PRS IN VIVO, announced today the release of their AI Pack Screening Model, which applies data mining, artificial intelligence and an expert review process to quickly screen new packaging concepts. This is the first of a portfolio of innovative…

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3 Trends to Guide Packaging & Shopper Marketing Development

At PRS IN VIVO, we are often asked about “trends” in packaging and shopper marketing, since we see so many shoppers, packs and products each year. And while some trends come-and-go (and are better described as “fads”), here are three fundamental patterns worth noting and exploring: Authenticity While we are skeptical of broad generalizations, it is fair to…

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Courting Luxury Shoppers

In this article featured in BrandPackaging, Scott Young discusses how to successfully use behavioral economics and distinctive packaging to persuade this new generation of shoppers. Download

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