PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

Looking to the East: The marriage of technology & behavioral science

As I travel back from the IIeX 2018 APAC summit in Bangkok, I wanted to share some themes that emerged, of which those of us more typically operating in consumer insights in the West might do well to take notice. IIeX always highlights the innovators driving the future of MRX, but this conference illuminated the…

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Jackie’s Journeys: Shopping & Working Around the Globe

During my time at PRS IN VIVO, I’ve been given the incredible opportunity to spend extended periods of time working in three of our global offices: 3 months in Shanghai, 3 months in Paris, and 40 months in Teaneck! Each of these unique experiences has allowed me to learn a bit more about the differences…

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Monitor Your Customers’ Emotions & Engagement

In the world of marketing and surveys, the measurement of emotions is still the focus of much attention, and for good reason as emotions partly guide our decisions. While the rousing of emotions may facilitate buying decisions, it does not guarantee such decisions. Therefore, how and why should brands measure emotions? Article is featured in Survey…

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5 Strategies for Shop-ability

We all know that confusing shoppers is a direct path to lost sales – and that shoppers gravitate towards brands that are the easiest to shop. With that in mind, here are 5 strategies for facilitating shop-ability at the shelf (and online): Use unique pack shapes, structures or substrates to help distinguish different product forms…

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The First 4 Ft.

A considerable amount of discussion surrounding the benefits of leading the aisle has existed for some time, the first 4’ of a category, along with the need to better understand the purchase benefits of this position.  The focus of this post is to determine if there is an advantage to “leading” the aisle compared to being placed away from the coveted spot.

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3 Trends to Guide Packaging & Shopper Marketing Development

At PRS IN VIVO, we are often asked about “trends” in packaging and shopper marketing, since we see so many shoppers, packs and products each year. And while some trends come-and-go (and are better described as “fads”), here are three fundamental patterns worth noting and exploring: Authenticity While we are skeptical of broad generalizations, it is fair to…

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Advertising vs. Shopper: The Different Roles of “Emotion”

Many marketers (and Insights agencies) approach packaging and shopper research from an advertising background and perspective.  However, the reality is that these are fundamentally different media – and there is risk in applying an advertising “mindset” (and methods/metrics) to shopper studies. Advertising is about implanting brand and product messages, which are to be recalled and…

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Courting Luxury Shoppers

In this article featured in BrandPackaging, Scott Young discusses how to successfully use behavioral economics and distinctive packaging to persuade this new generation of shoppers. Download

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Minor change, dramatic impact

How small ‘nudges’ can have a big effect on shoppers. Behavioral economics questions the underlying premise that people are inherently rational decision-makers. We apply these principles to actively influence consumer habits and shopper decisions. In this article, we’ll introduce the concept of “nudge marketing” and share some of what we’ve learned so far. Download

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Qualitative Research for the “System 1” Shopper

At PRS IN VIVO, we recognize that humans use two modes of thinking which govern their decision making process, and ultimately drive behavior.  This concept of ‘System 1 and System 2’ was introduced by Daniel Kahneman in 2011 in his book Thinking, Fast & Slow. No doubt, this concept also applies to shoppers as they…

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