PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

Starting with the Shopper:

Scott Young

Starting with the Shopper shares insights, case studies and “lessons learned” from thousands of packaging and shopper studies. Request a copy

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Nudge Marketing:

Eric Singler

Nudge Marketing is a pioneering work, which shares key principles of behavioral economics and shows how they can be applied to “Nudge” consumers towards more positive behaviors. Request a copy

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Packaging and In Market Impact

This article speaks to the factors (including soft rollouts and POSM support) that can influence the in-market sales performance of new products and packaging systems – and shares guidelines for successful rollouts. Download

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