PRS IN VIVO LUXURY

PRS IN VIVO Luxury brings cutting-edge worldwide behavioral knowledge to Luxury clients across all touchpoints of the customer journey – for better decision making.

For 40 years, we have specialized in Behavioral research areas including Retail, Package & Product Experience – leveraging the most recent learnings from Behavioral Sciences showing that the memorability of an experience is largely based on how people feel at critical moments.

This background enables our team of experts to offer a range of services helping Luxury brand to succeed in a customer centric model where emotions, context & social norms are primary influencers.

We offer consulting, evaluation & path forward services leveraging a truly behavioral framework to support Luxury brands in the development of outstanding experiences in the following areas: Customer Experience, Retail & Pack Design, & Product Experience.

Our services rely on pragmatic approaches & innovative techniques – such Mobile Eye-Tracking, Connected Emotional Bracelet and a blueprint for creating EPIC experiences that drive memorable moments and business growth

PRS IN VIVO Luxury is a trusted partner of the Luxury industry as a member of the Think Tank “Centre de la Creation & du Luxe” & through collaborations with key players.

Dive Deeper into Luxury ...

Immersive Technology is Reshaping Today’s Luxury Retail

In this article, Lauren Davitt of the Luxury Practice discusses how immersive technology is revolutionizing the luxury retail landscape and what retailers must consider when introducing new tech services to create memorable peak moments that will drive engagement.

Case Study on French Consumers and Home Fragrances

Recently, PRS IN VIVO Luxury performed in-depth research for home fragrance retailer, Scentys, on the fragrance preferences of French consumers.

French-American Chamber of Commerce- Meet the Member: Lauren Davitt

PRS IN VIVO Luxury recently joined the New York Chapter of the French-American Chamber of Commerce, who conducted an interview of VP Client Development Luxury Practice, Lauren Davitt.

Podcast Ep. 13 – Expanding Our Expertise: Creating Happiness in Luxury Retail

As behavioral experts for more than 40 years, it felt natural that PRS IN VIVO would form its own Luxury Practice dedicated to creating customized solutions to help luxury brands impact behavior. PRS IN VIVO Luxury believes that consumer satisfaction...

Can Happiness Science Help Save the Mall Experience?

A recent article by Jing Daily, featuring insights from PRS IN VIVO Luxury, discusses how the new Galeries Lafayette in Shanghai is leveraging Behavioral and Happiness Sciences to attract younger Chinese consumers by elevating the customer experience through peak moments...

PRS IN VIVO Luxury
Welcomes Lauren Davitt as
US Vice President

PRS IN VIVO Luxury Practice is happy to announce Lauren Davitt as the new US Vice President as they expand into the United States.

There’s Still Time to Drive Growth in Q4

With Q4 underway, the end of year deadlines are in sight but you still need to drive business growth. This month’s newsletter provides learnings on decoding the Omni Channel shopper journey, looking at China’s New Retail, and more topics pertinent...

PRS IN VIVO Luxury Introduces Happiness Science as the Means to Elevate Customer Experiences in Luxury Retail

We’re happy to announce the expansion of our global Luxury Practice and the introduction of Happiness Science as a complement to our unrivaled expertise in BeSci.

To learn how to create Peak moments and
increase loyalty in luxury buyers