Close to 70% of consumers shop both online and in brick-and-mortar retail. These Omni Channel shoppers spend on average more than single channel consumers. And 81% use digital research throughout the shopper journey – discovering, shopping for, and purchasing your products. Knowing how to intercept and influence shopper behavior is key to driving growth in this competitive landscape.
The complexity of Omni Channel Path-to-Purchase presents challenges and opportunities for Behavioral Design to shape interventions that impact consumer choice.
Brands who want to succeed in all retail channels need to understand their consumers’ online and in-store behaviors and habits, leverage consumers’ digital journeys, and uncover the drivers of influence that impact purchase choice. Whether the shopper makes a brick-and-mortar purchase or shops a retailer’s app, applying a behavioral framework to the shopper journey will enable you to use the Omni Channel Path-to-Purchase to increase engagement and drive sales.
Our approach to de-coding consumer behavior through Omni Channel research enables marketers to map the digital Path-to-Purchase and identify opportunities to intervene and influence shopper choice. We apply best-in-class technology, and the principles of behavioral science and design thinking to identify the moments of greatest potential impact across a holistic Path-to-Purchase, in order to improve business outcomes and increase sales.