AGILE ONLINE &
AGILE ONLINE &
In the quest for growth, brands need answers to consumer questions delivered at the speed of business. At the same time, design thinking is influencing the processes for product and pack design development to be more iterative. This requires “test and learn” options for screening, validation and optimization of ideas and concepts, at each stage of the process.
The simplistic reaction from the industry has been to make research “agile”. Agile research is often synonymous with fast and cost-effective. However, true agility means tying in speed and affordability with versatility and flexibility for the most actionable and predictive business outcomes.
Identifying the factors in pack design that impact consumer choice, and optimizing against them throughout the design process, can make the difference creating packs that work to drive sales.
By combining a proven behavioral framework, expert databases and AI analytics, the application of reliable automation and enhanced data capabilities, our Accelerated FlashSuite enables online and virtual solutions, flexible enough to meet the broadest client needs.
Our virtual AI Pack Screener leverages our extensive database of pack & shelf designs through AI analytics, expert panel input, and the ability of deeper dive add-ons for optimization of the best ideas identified by the algorithm. Our online pack validation tool, PackFlash™, provides standardized to fully customizable solutions, with fully automated reporting, delivered in days. Shopper Flash uses immersive online technology that engages consumers in behavioral exercises to evaluate planograms, merchandising, POS displays and more to quickly validate your shopper strategies with our best in class virtual store technology. All have flexible pricing models, so you can answer all your business questions confidently, without compromise, and still reap the benefits of speed and affordability.