PRS IN VIVO uncovers the “why” behind the e-commerce behavior, through in-depth observation of shopper journeys.

Integrating E-Commerce

As digital and physical shopping converge, we are integrating e-commerce in all aspects of our work.

Packaging:  Our eye-tracking studies help marketers optimize packaging “thumbnails” to facilitate shopping and create competitive advantage.

Shopper:   We assess the realities of omnichannel usage – for both trip planning and active shopping – documenting the ways that digital and physical intersect.

New Products:   Using controlled e-commerce sites, we’re able to evaluate new product launches in digital venues.

Optimize Packaging for

Webinar:Shopper’s Perspective of E-Commerce

Being Shopper-centric in E-Commerce