80% of New Products Fail. Our shelf-based approach can help you do better!

New Product Development

PRS IN VIVO increases New Product success rates by focusing on the shopper and the shelf.

At PRS IN VIVO, we know that many new product launches fail due to breakdowns in development. By focusing on the development of new products (via packaging, retail presentation and product delivery), we help turn great ideas into successful new product launches.

Other systems fail because they primarily rely on Purchase Interest.

  • There is very low correlation between claimed PI & actual purchase from shelf.
  • PI reaction to a Concept is the System 2 side of decision making, but shoppers mainly use System 1 in store.

Our behavior-based methods drive higher success rates for innovations – and they have been validated as predictive of in-market performance.

Link New Product Research with Volume Forecasting

Innovation & the Story of the Drunken Man

Case Study for
Nestlé Dessert