New Product Execution
PRS IN VIVO increases New Product success rates by focusing on the shopper and the shelf.
At PRS IN VIVO, we know that many new product launches fail due to breakdowns in execution. By focusing on the execution of new products (via packaging, retail presentation and product delivery), we help turn great ideas into successful new product launches.
Other systems fail because they primarily rely on Purchase Interest.
- There is very low correlation between claimed PI & actual purchase from shelf.
- PI reaction to a Concept is the System 2 side of decision making, but shoppers mainly use System 1 in store.
Our behavior-based methods drive higher success rates for innovations – and they have been validated as predictive of in-market performance.