Our Global Network of 25 Retail Lab mini-stores are used for Qualitative and Quantitative Studies.


PRS IN VIVO is the global leader in pack research. We conduct over 1,000 packaging studies annually – far more than any other research agency.

We are the only research firm offering both in-person and online testing of packaging systems on a global basis.

Across all of our methodologies (including in-store, web-based and Retail Lab studies), we emphasize observing shopper behavior, as we know that visibility and shop-ability link closely to in-market sales, both in-store and online.

In addition to validated and proprietary tools, PRS IN VIVO brings unmatched experience and expertise to packaging research, which is reflected in our Knowledge and thought leadership.

PRS IN VIVO pioneered the use of eye-tracking to document shelf visibility and pack viewing patterns (and have an unrivaled global database from thousands of studies).

Link Packaging Research with Volume Forecasting

Optimize Packaging for

Our Qualitative Team helps to develop winning packaging