Repeat purchase is due to the product – and our testing ensures that it succeeds in bringing buyers back.

Product Testing

PRS IN VIVO has over 20 years experience of testing products, having evaluated over 20,000 formulas across food, cosmetics and home care, including new products and product reformulations.

We are the global partner to several major marketers – and our expertise addresses both “blind” and “branded” testing, including both Lab and in-home (IHUT) studies.

When linked with packaging studies, our product testing provides a unique opportunity for more holistic (and efficient) research, which tracks the consumer’s experience from the store to the home – and ensures that the product delivery matches expectations created by the packaging.

Often, we find that product delivery does not match expectations created by the pack because the two items were tested separately.

Move Beyond Visual Packaging Cue

Read our Case Study on Britvic:Squash’d

What Innovations will Consumers Pay For?