Making effective packaging design decisions today is increasingly difficult for brands. When the average grocery retailer carries over 50,000 SKUs it is harder to stand out and convey a compelling brand message. Today’s complex omni-channel shopper reality, from digital to traditional brick and mortar, is at the heart of these challenges. Packaging, the primary communications vehicle for the product across these channels, plays different roles in driving consumer choice depending on context. It is critical for marketers to understand the context and the impact of packaging along the shopper journey to make better design decisions that will grow the brand.
We are proud to serve as trusted advisers to the world’s largest manufacturers as well as upstart newcomers, providing best in class advisory services across all phases of their packaging development with the goal of improving business outcomes.
Our approach, utilizing a behavioral framework, years of category experience, and the world’s largest normative database makes us uniquely qualified to help our clients address all their packaging challenges, regardless of budget or time constraints. Whether through our in-depth methodologies, or agile online and virtual tools, our aim is for flexibility that delivers the most reliable metric to drive your decision making.
Packaging plays a critical role in the First Moment of Truth, when the consumer selects a product for the digital cart or reaches for the product on the shelf. If the behavioral factors are aligned, all elements of the pack enhance the possibility that yours will be the product chosen.
Our experience researching over 30,000 package and shelf designs, coupled with our expertise in the art and science of packaging development, allows us to predict pack performance in all retail channels, helping you optimize the factors that can effectively drive your brand growth.